FACTORS INFLUENCING POLITICAL PARTICIPATION IN LEBANON: THE MEDIATING ROLE OF PERCEIVED CONGRUENCE

This study analyzes the factors that influence political participation. These include: information efficacy, interest, community engagement, party affiliation and perceived congruence. Moreover, this addresses mediating role of congruence on relationship between engagement A quantitative survey method was used structured questionnaire administered to a convenience sample 412 respondents. The findings revealed have positive effect In addition, results indicated has no direct or mediate current enhances marketing literature understand behaviors under unusual situations. contrast, research supports both parties governments for better understanding participation which guide them fulfill their objectives gain citizens’ support.